BENEFITS
Should we run Facebook ads in 2025?

MASSIVE MARKET SHARE
According to Semrush, Facebook is the third most visited website, right behind Facebook and YouTube. Not only does it have massive traffic, but this platform also has 2.7 billion users active monthly worldwide. Facebook ads are incredibly worth it for businesses that want to reach broad audiences, convert leads, and generate new leads.

POWERFUL TARGETING CAPABILITIES
Facebook tracks users not only on their platform but also across the internet. All the data from websites, apps, pixels, cookies, and even physical locations are sent back to Facebook. This information helps Facebook’s targeting algorithm achieve high efficiency and effectiveness for advertising campaigns.

THE DECLINE IN ORGANIC REACH
Content used to play an essential part in Facebook marketing in the past. However, after Facebook adjusted its post distribution, a Facebook page now only reaches 2.2% of its total followers on average, which is a tiny percentage. Therefore, an excellent social media strategy must combine both unpaid and paid content.